3D printing is the process that uses software as a blue print to create 3 dimensional solid objects of basically any shape. It is referred to as 'concept modelling' because of its ability to turn concepts to real world tangible forms. This technology can be used to create consumer products such as point of sale materials but its core use is for prototyping, 3D printing helps manufactures alleviate risks and guides on expenditure. With a myriad range of industries where the technology can be applied including architecture, dental and medical, construction and plastic manufacturing, Concept modelling is fast becoming an essential part of the process of product development.